10,000+ Video Greeting Cards. 45 Days. From Development to Delivery.
Case Study — Consumer Electronics
Better Than Factory-Direct.
Video Greeting Card — 10,000 Units in 45 Days.
A leading US gift company entering a new product category — a branded video greeting card with LCD screen and audio — with no existing manufacturing relationships. They needed factory economics, full engineering capability, multi-factory coordination, and the accountability of a US-based partner who could own the entire process from first sketch to final delivery.
Units produced
Design to delivery
Specialist factories coordinated
Why Murry Ave
The gap between factories and distributors — we fill it.
US distributors give you convenience but charge 30–60% over factory cost. Going direct to a factory gives you pricing but leaves you without engineering support, independent quality oversight, or any real recourse when something goes wrong. Murry Ave is neither. We are a US company with deep factory relationships across China — able to build products from the ground up, at factory economics, with professional project management and full accountability at every stage.
Who This Is For
Three types of buyers. One solution.
If you buy through a US distributor, you are paying their margin on top of factory cost. Murry Ave gives you direct factory economics with the reliability and communication you expect from a domestic supplier.
Quality inconsistencies, missed timelines, no visibility into what’s happening on the line. Murry Ave sits above the factory — managing, inspecting, and holding them accountable so you don’t have to.
No factory relationships required. We handle engineering, sampling, factory selection, production management, QC, and delivery — from concept to finished goods under one contract.
The Process
How we took this product from concept to 10,000 units.
Five stages. One point of contact throughout.
Full technical files — CAD, PCB layout, assembly diagrams. We own the spec.
Functional samples produced and approved before bulk production begins.
10+ specialist factories coordinated simultaneously. Every component sourced at its floor price.
100% incoming inspection. Inline testing. Pre-shipment sampling. Formal report.
Freight, customs, and international logistics managed end-to-end.
Stage One
Design & Engineering
Most factories receive a finished spec and manufacture to it. Murry Ave starts earlier. Our engineering team translated the client’s brief into complete technical files — mechanical CAD drawings, PCB layout integrating the LCD module, audio driver, LiPo battery, and USB-C charging circuit, and layered assembly diagrams defining tolerances and component fitment. Building from the ground up means we control the specification, not the factory.
Mechanical layout — top view
PCB & component schematic
3D exploded assembly view
Layer stack — cover, board, housing
Stage Two
Physical Sampling
Before a single production dollar is committed, Murry Ave produces functional pre-production samples for client approval. For this project: a working electronics assembly with LCD, speaker, battery, and charging board in a prototype housing, plus bare board samples verifying dimensional accuracy. Two sample iterations resolved fit tolerances and confirmed the full electrical specification. Client signs off — then and only then does bulk production begin.
Functional electronics sample — open
Housing board — dimensional verification
Stage Three
Bulk Production
This is where Murry Ave’s factory network becomes a structural cost and quality advantage. Rather than relying on a single generalist supplier, we source every component from the specialist factory best positioned to produce it — then coordinate all of them in parallel under one managed process. Splitting the bill of materials across 10+ factories is how we drive cost to its absolute floor. The client interacts with Murry Ave. Murry Ave manages the factories.
Specialist factories coordinated simultaneously. Each factory is selected for one discipline only — the best screen factory, the best PCB house, the best offset printer. No generalist compromises. Every component sourced at the lowest possible cost from the factory that makes it best.
Offset Printing
Card and packaging materials produced on Heidelberg Speedmaster presses — hitting exact Pantone references with zero color drift across the full 10,000-unit run.
PCB / Board Production
SMT facility with automated pick-and-place, reflow soldering, and AOI inspection. Every board tracked against the approved BOM before release to assembly.
Screen Production
LCD modules produced in a clean-room environment with automated visual inspection at unit level before any screen is approved for the next stage.
Battery Supply
LiPo cells sourced from a dedicated battery manufacturer — spec’d to exact capacity, discharge rate, and safety certification requirements.
EVA Foam & Packaging Insert
Custom-cut EVA foam inserts sourced from a specialist foam factory, ensuring protective fitment and a premium unboxing experience at the correct cost.
Additional Components
Speakers, magnets, USB-C connectors, adhesives, and all remaining BOM line items sourced individually from the factory that produces each at best price and quality.
Final Assembly
All approved components converge at the assembly facility, where trained technicians at ESD-safe workstations integrate screen, board, battery, housing, foam, and packaging — with per-unit functional testing inline before sealing.
This is the model most buyers cannot replicate on their own. Coordinating 10+ specialist factories simultaneously — across different cities, disciplines, and supply categories — requires established relationships, Mandarin-language communication, on-the-ground presence, and logistics infrastructure. Murry Ave brings all of it. You get specialist-factory quality and pricing at every layer of the BOM, without the complexity of managing it yourself.
Heidelberg Speedmaster press hall
Sheet-fed offset printing in progress
Speedmaster delivery section
SMT board production line
Screen modules staged for inspection
Automated screen inspection line
Screen production — clean-room facility
Component sorting and inspecting
Final assembly — ESD-safe workstations
Stage Four
Quality Assurance & Control
Quality is the reason buyers trust Murry Ave over going direct to factories. Factories are incentivized to ship. We are incentivized to protect your brand. Our QC process runs at three layers — before assembly, during assembly, and on finished goods — so defects are caught at source, not discovered after goods have left China.
- 100% Incoming component inspection — every unit, every batch, every factory. When components arrive from each of the 10+ factories, Murry Ave inspects 100% of stock before approving it for assembly. Boards, screens, printed housings, batteries, foam inserts — all checked against the approved specification. Defective or non-conforming parts are quarantined and replaced. Nothing moves to assembly on assumption.
- Inline In-line functional testing during assembly. Each unit is powered on and tested at the assembly station — display, audio, charging, and closure verified before the unit is sealed. Defects are caught at the moment they occur, not in a bulk failure downstream.
- Sampled Pre-shipment sampling inspection on finished goods. A statistically defined sample of completed units is pulled and subjected to full functional and cosmetic inspection against AQL acceptance criteria. This is the final gate before goods are released for export.
- Report Formal QA report issued before shipment approval. A written inspection report — covering component acceptance findings, inline results, and pre-shipment sampling outcomes — is submitted to the client. You approve the shipment with documented evidence in hand, not a verbal assurance. Standard on every Murry Ave order.
Why this matters: When you buy direct from a factory, the factory inspects its own work. That is a structural conflict of interest. Murry Ave’s inspection is independent — we receive components on your behalf, apply our own acceptance criteria, and report findings to you before anything moves forward. That layer of independent oversight is what separates a professional sourcing partner from a factory relationship.
Stage Five
Export & Delivery
QA-cleared units were palletized, strapped, and staged at the export facility in Shenzhen. Murry Ave coordinated freight forwarding, customs documentation, and international logistics — delivering the full 10,000-unit order within the agreed 45-day window from design sign-off to warehouse receipt.
Palletized export — 10,000+ units ready for dispatch
The Outcome
What the client got that no distributor — and no single factory — could offer.
Every BOM component sourced from its specialist factory. No distributor margin. Cost driven to its absolute floor.
Four major production disciplines plus dedicated battery, foam, and component suppliers — all coordinated by Murry Ave under a single client engagement.
Every component inspected before assembly. Quality enforced at source across every factory, not discovered after shipment.
10,000+ units designed, produced, inspected, and delivered — from no prior supply chain, on schedule.
One partner. 10+ factories. Full control. US accountability.